Original Video Game IP
We love making our own original IP! Who doesn’t?
- We’re brimming with video game ideas.
- Our long industry history, and the fact that we’re all keen gamers, means that we are always coming up with excellent new concepts.
The Science of Original IP
- We love letting our creative juices flow, so all of our team contribute to our game design process.
- We funnel our creativity because the best game ideas are both exciting and have commercial appeal.
Research & Development
- When creating original IP we make sure to research the market and do competitive analysis in order to make our game ideas shine.
- We always consider the commercial and creative needs of publishers so that we are pushing the most viable ideas.
- We focus on the expectations of app stores for technical innovation, monetisation strategy and user engagement.