LEGO® Bionicle: Mistika
In 2007, we ran a campaign with LEGO Club Magazine to design a new level for our award-winning LEGO Mars Mission: CrystAlien Conflict game. The popularity of this competition resulted in the LEGO Club postbag being deluged with creative concepts. The children’s desire to be more involved with game creation was immediately apparent.
We therefore designed the Bionicle Mistika game to include an online level editing system. This allows children to produce, personalise and share their own adventures. As well as making the campaign more interactive and educational, this also lengthened its lifespan.
Children themselves created new challenges for their peers to overcome. Cartoon Network had a special version of the game with an additional playable character.