LEGO® Bionicle: Phantoka
For the first time in LEGO Bionicle history, both good and evil characters were being launched at the same time. Therefore a team-based scoring system was devised as the basis for the campaign. Players could pick a side and play for points.
The games themselves focused on new product features. These included new weapons, separate models that were designed to be combined and the fact that the characters fly. If the player exceeded a points target in any game, they received a digital reward and a modified challenge.
Photos of the products in development with their respective designers were even hidden amongst the bonuses children could win. Other incentives included enhanced power-ups, two-player mode and alternative game rule sets.